We are glad to see you are exploring the possibility of underwriting WAXT LPFM. This information is designed to show how you or your business and our radio station can both benefit. Please take your time and read the information below. Feel free to direct any questions to our staff, ready to serve you at: (231) 981-5389.
What is Underwriting?
The Federal Communications Commission (FCC) allows businesses to underwrite or fund programs on stations like WAXT LPFM, but it does not allow commercial advertising. WAXT LPFM also known as Real Gold Radio, depends on underwriting donations from businesses like yourâ€™s and individuals to defray operating costs, as well as equipment purchases and repairs. Unlike many other non-commercial stations, we do not receive funding from the government.
Underwriting is highly similar to commercial advertising, but differs in a few very important areas. The FCC forbids announcements that issue a CALL TO ACTION. This means that statements like “stop in, shop here, call, call now, limited time only, mention WAXT LPFM”, Â are not allowed. Underwriter announcements also may not contain QUALITATIVE WORDS. Qualitative words such as largest selection, newest model, best in town, finest selection, and state of the art are prohibited. Finally, announcements may not mention or give reference to PRICES. References such as free, sale, discount, clearance, reduced, going out of business sale, and liquidation , are also prohibited by the FCC.
Underwriting announcements on WAXT LPFM are required to follow all FCC regulations.
Our Enhanced Underwriting Announcements:
- identify but do not promote.
- do not call to action.
- use value neutral language.
- do not mention prices.
- can be produced in 10 to 30-second pre-recorded announcements.
Enhanced Underwriting Announcements on WAXT LPFM are recorded by our production staff. Underwriter announcements that are not recorded by WAXT LPFM, are not accepted.
Announcements may include information which identifies but does not promote the underwriter including:
- the name of the underwriter.
- the underwriter’s products and/or services
- the underwriter’s corporate slogan (as long as it is not a promotional statement, like â€œGet Met, It Paysâ€)
- the location of the underwriter’s business.
- the underwriter’s telephone number.
- the underwriter’s web address.
Enhanced Underwriting Announcements on WAXT LP 98.9 FM may not:
- be a commercial.
- include a call to action.
- use qualitative language.
- mention any prices.
- endorse a product or service.
(Some examples of announcement texts are included at the end of this page for your reference.)
Why your business should underwrite WAXT White Lake area Community Radio:
Your support of non-commercial radio is vital to maintaining the quality of programming and services you and other listeners in the White Lake area need from 98.9 FM, WAXT LPFM.
How can underwriting benefit your business?
While underwriting is not commercial advertising, it can provide your firm with some of the same benefits plus some that commercial advertising can’t offer. Research indicates that Low Power community radio is an excellent public relations tool. Listeners have a positive image of companies that support Low Power radio and report their purchasing decisions are influenced by such underwriting support.
Target and reach a select audience
Because of the wide variety of programming done on WAXT Community Radio, the listeners are a diversified group of people who share many common interests and life styles. WAXT LPFM provides programs for groups ranging from most all ages, many of these age groups have been abandoned by commercial stations. Senior citizens have above-average disposable incomes. They support businesses that support them.
Demonstrate your community concern
Your support of WAXT LPFM shows you are interested in contributing to the quality of life in the White Lake area and surrounding communities.
Expand awareness of your name and presence
Awareness of your business is expanded each time you are mentioned on WAXT LP 98.9 FM. Hereâ€™s the best kept secret: with our diverse program offerings, you will be able to reach more types of listeners than any single format station!
Enhance your business image
Your image is enhanced by your association with non-commercial community radio. You will be joining other fine businesses that support our quality radio programming.
WAXT LP 98.9 FM is a non-profit, non-commercial, radio station. We are a 501(c3) corporation. Any contribution is tax deductible. Â Consult your tax preparer.
Increase your opportunities for your business or personal name!
Advertise your association with WAXT LPFM, Â White Lake areaâ€™s first Low Power FM Radio Station, in other media (newspapers, Internet, etc.) Advertising that your business is the sponsor of one of the many popular programs on WAXT LPFM, or a station event, is an excellent way to increase the public’s awareness of your business. It is a strong statement about your company’s contribution to our community’s well being.
The following are examples of permitted and prohibited underwritng announcements for your reference:
PROHIBITED ANNOUNCEMENT: “Portions of the broadcast day on WAXT LPFM is underwritten
by Speedy Lube, where you can now get a 10-point oil change and lube for
the unbelievably low price of just $12.99. So come on down to 115 Main
Street for fast, reliable service and a free gift.â€
PERMITTED ANNOUNCEMENT: â€œThis portion of WAXT LPFMâ€™s broadcast day is
underwritten by Speedy Lube, located at 115 Main Street in Whitehall.
Speedy Lube provides oil changes using Quker State lubricants, tune-ups,
and other minor vehicle maintenance services. Our thanks to Speedy Lube of
ANALYSIS: The first text mentions price and contains two calls to action. It
contains statments which include qualitative statements. The second
text identifies the sponsor, the sponsor’s address, telephone number,
product line, and establishes a relationship to the program. The second text
is permitted by the FCC.
Thank you for taking the time to learn about underwriting opportunities available at WAXT LP, 98.9 FM. For further information, feel free to contact us:
WAXT LP 98.9 FM
White Lake Area Community Radio
P.O. Box 123